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Epinions_TimelineEpinions Timeline
June 25, 1999 The first known member accounts are created, by employees
July 5, 1999 The first review ever is published, and later rated Off Topic
September 1999 Epinions.com launches to the public
January 27, 2000 30 cents/hit is changed to 3 cents/hit
June 2001 Member Center contributions no longer receive Eroyalties
August 2001 Advisors become Top Reviewers and/or Editors
October 24, 2001 Edit/Delete Functionality removed from users
October 2001 IS Program created: *To emphasize Income Share as the primary system for rewarding the most valuable reviews, as determined by Epinions users. *To eliminate financial compensation for reviews with low average ratings (e.g., "Not Helpful" or "Somewhat Helpful".) *To better protect the community against fraudulent activity involving the base Eroyalties system. *To respond to many of your suggestions that Epinions take this step to address the above issues.
"After careful consideration, we have decided that Income Share is the most efficient method for rewarding the best reviewers on Epinions." - Epinions management
October 29, 2001 Edit/Delete Functionality Restored
January 2002 Selection process for Hats revamped
January 2002 Member Advisory Board created
April 2002 "Head Editor" renamed "Category Lead". "Editor" renamed "Advisor". "New Member" tag appears next to new members for their first 30 days on the site.
April 2002 "Off Topic" rating buttons added.
Use of "Most Helpful" rating buttons restricted only to Category Leads and Advisors in their given category.
April 30, 2002 First Category Lead selection made: Autos - scmrak, vara Books, Magazines and Newspapers - gracef, redlass Computers and Business & Technology - amykhar, opalman, opinionated3 Electronics - dkozin, howard_creech, radioguy Games - 32_footsteps, slusy Home & Garden and Pets - ladysmom, pogomom Kids & Family and Education - lisa_j, marytara Music - kcfoxy, lambchops Musical Equipment - sparkospunky Movies - macresarf1, psychovant Online Stores & Services - bluehawq, pluckyduck Personal Finance - joubert, mrisch Restaurants & Gourmet - 4-1-1, bruguru Travel - diverpam, tombarnes Wellness & Beauty - jo.com, shantel575
May 2002 Add a Product ability given to Category Leads
June 2002 Writer's Corner launched.
August 2002 Epinions reviews are featured at half.com.
January 2003 Reviewers are now able to add hyperlinks to their reviews (only links to Epinion pages)
March 2003 Dealtime signs agreement to purchase Epinions
July 28, 2003
August 2003 Express Reviews are launched
September 2003 Dealtime.com relaunches as Shopping.com
September 14, 2003
December 18, 2003 For the first time, Epinions announces a year-end Eroyalties bonus.
March 13, 2004 Southern California Meet & Greet
July 17, 2004
August 2004 Epinions Message Boards Beta launch.
October 2004 Message Boards go live
November 13, 2004
March 12, 2005
May 21, 2005
June 2005 eBay purchases Shopping.com
September 10, 2005
November 12, 2005
December 2005 eBay users are given access to Epinion reviews
March 25, 2006
June 17, 2006
September 12, 2006 Cross-posting policy officially clarified
October 15, 2006 "Unofficial" Framingham, MA Meet and Greet
November 2, 2006
November 14, 2006 RSS feature and ehanced New Reviews pages launched
December 1, 2006 First Holiday Write-off begins
January 8, 2007 Pehr Leudtke named General Manager of Epinions
January 31, 2007 First official Lean & Mean Review Challenge announced
February 2, 2007 "Move your review" tool added
February 7, 2007 Shopper Survey begins
March 1, 2007 First 10 for 10 Promotion
March 10, 2007 "Unofficial" Auburn Hills, MI Meet and Greet
March 14, 2007 Dinner with Epinions: Pehr Leudtke - Chicago
March 15, 2007 Dinner with Epinions: Pehr Leudtke - Washington, DC
May 31, 2007 "Review a Car" Write-off
June 14, 2007 Dinner with Epinions: Pehr Leudtke - Boston
June 28, 2007 iPhone Review Promotion
July 2, 2007 Somewhat Helpful rated reviews now displayed publicly
July 14, 2007 First Epinions Community Day (Epi-day blog). Meet and Greets were planned for: Atlanta, Birmingham UK, Boston, Dallas, Detroit, Framingham, Germantown, Indianapolis, Houston, Jersey Shore, Minneapolis, New York City, Peoria, Philadelphia, San Diego, Seattle, Washington DC
October 28, 2007 Epinions review database "soft-productized" by forced merger with Shopping.com product catalog. Beauty and Wellness categories combined. Sports and Outdoors categories combined. Date earns the moniker "Black Tuesday" in some quarters.
December 1, 2007 10-4-10 promotion returns
December 10, 2007 Seven members and one spouse attend informal Chicago Meet-n-Greet
January 1, 2008 10-4-10 promotion continues
February 1, 2008 10-4-10 promotion continues
March 1, 2008 Epinions ups the ante with a 10-4-20 promotion
March 8, 2008 Southern California Official Meet & Greet
April 1, 2008 10-4-20 promotion continues
May 1, 2008 10-4-20 promotion continues
June 1, 2008 10-4-20 promotion continues
June 21, 2008 Second official Chicago Meet-n-Greet held to coincide with eBay Live
July 1, 2008 10-4-20 promotion continues
August 1, 2008 10-4-20 promotion continues
September 1, 2008 - December 31, 2008 Soles 4 Souls Charity promotion is ongoing. Shopping.com (Epinions parent) donates $5.00 for each newly-published review to the Soles4Souls charity, which provides shoes to the homeless and those affected by natural disaster.
October 18, 2008 Miami Meet-n-Greet
November 1, 2008 5-for-5 promotion pays one dollar each for qualifying reviews in five specific categories (Computers and Software, Electronics, Home and Garden, Kids and Family, and Sports and Outdoors).
November 7, 2008 Epi-Lounge forum for discussion of non-Epinions-related topics established on Message Boards
November 19, 2008 Announcement of 2008 bonuses for active participating members
December 1, 2008 5-for-5 promotion continues with five different categories (Books, Games, Movies, Music, and Wellness & Beauty)
January 1, 2009 Pay-for-Post promotion: qualifying reviews earn an incentive based on the category in which they are posted; maximum of 25 reviews per member.
January 21, 2009 Epinions announces a "new direction," although no details are forthcoming. A "Rebuilding Epinions" forum is established on the message boards to solicit community input for the site's new look.
February 1, 2009 Lean-n-Mean Challenge II: reviews of 500 or fewer words are entered in a prize drawing. A few members find it necessary to return in March to "improve" their reviews.
March 1, 2009 Pay-for-Post returns with minor alterations in pay scale.
March 5, 2009 Epinions solicits suggestions for another charity drive to be held in April (see Soles4Souls, September 1, 2008)
March 7, 2009 Houston official Meet-n-Greet held at the Magnolia Hotel in downtown Houston.
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